The Fashion Film is pioneered by the likes of Karl Lagerfeld, Bruce Webber and David Simms. It is fast gaining traction with top fashion houses as a way of showcasing their brand. It not only exposes a collection to a global audience, but also allows for the creative process of illustrating the personality and ethos of the fashion label
The audience connects with the film on an emotional level, giving personal relevance to the brand.
As the creative hub of sub Saharan Africa, Cape Town is the perfect city to host Africa’s first Fashion Film
Festival in April 2014.
The city is already a top destination for fashion shoots and a prime location for international film crews and has a wealth of local talent in both the fashion and film industries. This event provides the opportunity to marry these two thriving industries in the city.
Here is a video from the La Jolla International Fashion Film Festival – USA
Superb entries are pouring in from around the world – check them out at:
Posted by Jasna of Fashionjazz
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