Yesterday DKNY along with Rita Ora, Chrissy Teigen, Hannah Bronfman, Kilo Kish and style bloggers Brooklyn Blonde, Natalie Suarez, The New Potato and I Spy DIY, celebrated the launch of the DKNY MYNY fragrance, which is inspired by the modern urban spirit of New York City. They all created their own “MYNY Heart”, a digital mosaic heart composed of their own NYC centric photos, from the digital platform: myny.dkny.com
Thousands of New Yorkers lined up in Madison Square Park to experience the one-of-a-kind, heart-shaped pretzel, inspired by the DKNY MYNY-shaped bottle and created exclusively by Dominique Ansel, the James Beard Foundation award-winning chef and Cronut™ creator, and served from a custom NYC-style pretzel cart.
Just as bold, playful and compelling as the ready-to-wear sported at the launch event was DKNY’s MYNY fragrance, which Ora, Teigen and Bronfman spritzed on to complete their looks for the day.
ON RITA: Resort 2015 Silver Polyester Pleated Maxi Dress, $395, available on www.DKNY.com
ON CHRISSY: Resort 2015 White Triacetate Cropped Cami Top with Long Fringe, $355, available at Macy’s | Resort 2015 Blush Triacetate Wide Leg Trouser, $355, available on www.DKNY.com
ON HANNAH: Resort 2015 White Silk 3/4 Sleeve Shift Dress with Allover Sequin Embroidery, $495, available in select DKNY locations
So how can you describe this fragrance..it is inspired by the urban, spirited energy of New York City and the people that live in it, DKNY MYNY Eau de Parfum is as eclectic and passionate as the city we love, its playful and bold just like the woman who will be wearing this fragrance..which sums up everyone!
DKNY MYNY will be available 22 September for R56030 ml, R770 50ml, R995 100ml at selected retailers nationwide.
EDITORS NOTE– I personally have this fragrance and have always been a fan of DKNY, my ultimate favourite is DKNY Pure, but after using the MYNY fragrance I am obsessed, there is something about this fragrance that makes me feel happy, chic, successful and very New York 🙂
Posted by Jasna of Fashionjazz