GSTAR RAW TIGHT OR WIDE LAUNCH CAMPAIGN

G-Star RAW launched their new world wide Spring/Summer ’15 campaign with the hashtag slogan Wear it #TightorWide” last week and had a fabulous party at Truth Coffee Club to celebrate. I love this campaign shot by Ellen von Unwerth showing the spectrum of jeans offered by G-Star, from loose to skinny, in fact they have a style for every denim lover.

The launch party was as good always with drinks on tap, canapes, a photo booth and live DJ performances by Grant Marshall of Massive Attack, a.k.a. DJ Daddy G and local DJ pH, it was the best way to spend a Wednesday summer evening in Cape Town.

Guests included media, celebs, bloggers and muscians to name just a few like Liezel van der Westhuizen, Siv Ngesi, Anto Jeftha, Katlego Maboe, Danine Naidoo, Loyiso Bala, Lee-Ann Summers, Nambitha Benwazi, Jade Robertson, Lauren Campbell and many more.

There is just one question left to ask… how do you wear your jeans ? #tightorwide?