Loving the story behind the new PURE DKNY rose fragrance which is  out now in stores …

A partnership with CARE

pureDKNY will continue its partnership with CARE – a leading humanitarian organization to help lift women out of global poverty. In honor of the launch of pureDKNY’s new scent: Rose, DKNY will make a donation to support CARE, providing resources to help even more women escape poverty. The pureDKNY and CARE partnership began in 2010 with the launch of pureDKNY Vanilla. Together they have helped educate Ugandan vanilla farmers through Village Savings & Loan Associations (VSLA), CARE’s savings-led microfinance program. CARE’s experience has shown that when people in the world’s poorest communities have access to basic financial services – including secure savings, credit, insurance, and other products – they can help lift themselves out of poverty.


More than a fragrance, through DKNY’s partnership with CARE, pureDKNY is helping to make an impact on improving the financial future for women, one drop at a time. By purchasing its rose from local farmers in Turkey, the majority of whom are women; pureDKNY has taken a step to help secure long-term production of rose production in Isparta.



DKNYpure Rose EDP 30ml EDP SRP: R540

DKNYpure Rose EDP 50ml EDP SRP: R750

DKNYpure Rose EDP 100ml EDP SRP: R955


Available at selected retailers nationwide

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