MAKING YOUR WAY THROUGH THE MAZE OF ANTI AGING PRODUCTS

Can you trust your current anti-aging products? Not all anti-aging products are created equal; in fact, some will downright lie to get your business.
In 2014, The Federal Trade Commission (FTC) found popular cosmetic company L’Oreal guilty of making “false and unsubstantiated claims” about its anti-aging products. L’Oreal claimed its more popular anti-aging products “targeted” and “affected” genes, which is impossible. Because cosmetic companies are often touting the power of their anti-aging products, how do consumers know which assertions are true and which are fake?
FTC director, Jessica Rich, told the Daily Mail: “It would be nice if cosmetics could alter our genes and turn back time. But L’Oreal couldn’t support these claims.”
Rule number one: if it sounds too good to be true, it probably is. The following outlines the products and ingredients that are most effective at treating aging skin, as well as how to identify companies that are legitimate from those making illegitimate claims. Follow this guide, and you’ll be well on your way to having softer, more youthful looking skin.

READ CONSUMER AND EXPERT REVIEWS

In general, there are two types of reviews: consumer and expert reviews. Consumer reviews are peer-rankings from people just like you, and expert reviews are when a doctor or other expert stands in favor of the product. Both should help you formulate a healthy opinion of the product. In the following example, read about premium reviews on Dermaclara Clarafuse, which discuss wrinkle repair treatments.

For wrinkle repair, there is Dermaclara Youth Science, which is reviewed both by consumers and the experts at Powdabox. It’s a great example of an anti-aging product that is highly-rated for its results. The wrinkle repair treatment is used along the face, neck, and chest to eliminate signs of aging. Read the reviews and check out consumer posted before and after photos, and you’ll see how these reviews work in tandem to prove a product truly works.

KNOW YOUR INGREDIENTS

Different aging concerns are best treated by different ingredients. For example, dry skin is treated by products that contain humectants or moisturizers. You don’t want to use matte products on dry skin because it will cause flakiness. Also, stay away from products that contain salicylic acid because it takes away from skin’s natural oil and will further dry out skin.
If your aging skin is dull or uneven, then SPF is what you need. Drinking lots of water and avoiding tanning will help even your skin’s complexion. Diet and exercise can also improve skin’s appearance.

For lines and wrinkles, retinol is the ingredient that’s called on most often. It’s known for line correction, but it must be discontinued if it causes redness or irritation. It should also be noted that retinol can’t be worn outside during daylight hours. Peptides are another ingredient that can treat fine lines and wrinkles. Peptides are responsible for collagen synthesis; in other words, it stimulates collagen production and helps repair it.
The most important thing you can do is avoid buying into hype talk. L’Oreal was investigated by the FTC because the company used unsubstantiated claims and insisted their products could do things they couldn’t. If a claim isn’t backed up by an expert or it’s being investigated by the government, it’s probably not true.
Overall, if you understand what makes a high-quality product (ingredients and substantiated claims), you should have no problem finding a beauty regimen that will effectively improve your aging skin. It takes research and a willingness to try new things to build up the perfect anti-aging beauty routine, and pay attention to what businesses are being investigated by the FTC.