Recently I attended the launch of the Ola Magnum Pink Pomegranate and Black Espresso, the whole of Shimmy beach club was decorated in pink and black and the whos who of Cape Town attended.
It was one of the very few big launches that were held during the day and everyone was there. We had canapes, drinks of all sorts with a lovely view.
Shortly after we arrived Janez Vermeiren announced the days festivities, which included a Mini Twitter Auction
guests not only had the opportunity to sample the two delicious new Magnum variants, but we also had a preview of a unique nationwide Twitter Auction event scheduled for Saturday 23 November.
Using tweets as currency, the guest who tweeted the most over a specified time
period at the launch became the highest bidder and won for themselves one of two either pink or black hampers of indulgent and desirable items
With Bonang Mathebe
The Pink hamper, encapsulating the essence of the fun and flirty pink personality, consisted of a matching pink Ted Baker clutch and handbag, pink Guess sunglasses and a pink Cookoo watch, the world’s first designer watch that links with smartphones via Bluetooth to provide all your phone notifications in real time.
With Roxy Louw and Lisa Cowley
The Black Hamper proved to be every sophisticated man’s dream and included a black leather Ilundi bag, Calvin Klein sunglasses, a Sony Smartwatch and an Aquabeat Mp3 player.
The preview twitter activation at the launch event was merely a teaser for SA’s first ‘live’ Twitter Auction taking place at Sandton City on 23 November, where ten luxury spoils voted for by Magnum’s Facebook fans will be auctioned off every 15 minutes
Keep an eye on twitter for all the details!
What we went home with…an amazing goodie bag!
We all had such a stunning time, the best way to spend a Wednesday afternoon.
Posted by Jasna of Fashionjazz
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