As you all know I attended the Ford Fiesta 2 day launch last week and part of the launch was the announcement of the Ford Fiestagram winner which was held at an exhibition at the Exposure Gallery at the Old Biscuit Mill in Woodstock.
It was a stunning launch with drinks and food on tap and of course the expression on Reginalds face when he was announced the winner was priceless, I have never seen a more surprised, happy and humble winner.
The overall winner of the Fiestagram photographic competition was announced at the opening of the Fiestagram exhibition in Cape Town on 20 February. Dean Stoneley, Vice President Marketing, Sales & Service, handed over the keys to Reginald Sedibe from Pretoria who drove away in a brand new Ford Fiesta at the end of the evening.
The Instagram-inspired competition encouraged the public to photographically interpret themes that were related to features of the new Fiesta. Each week a winner was decided by the judges: Liam Lynch, Tamara Dey, and I See A Different You. The competition spanned three months, starting in November 2012 and culminating in the Fiestagram Instawalk&Drive that took place in and around Cape Town on 8 February.
Out of 5 168 photographs, and 779 e-cards that were created using images that were submitted to the Fiestagram competition, the eight finalists were chosen to compete in the final photography challenges on 8 February; the results of which will be displayed at Exposure Gallery at The Old Biscuit Mill in Woodstock until 25 February, in an exhibition curated by Liam Lynch.
In addition to strict judging criteria that included participation in various challenges and the generation of interest for #Fiestagram24 on social media channels, Twitter and Instagram, the Fiestagram judges selected Reginald’s photograph as the winning image.
“With Fiestagram we set out to capture the interest and imagination of young South Africans. The car enables a 24-hour lifestyle; it is smart, connected; and fashionable. The result was a dynamic, engaging campaign that leveraged consumers’ love and eagerness to take and share photographs,” explained Gavin Golightly, Ford Marketing Manager.
The contest was divided into six categories inspired by the unique features and technologies that define the new Fiesta including the efficient technology embraced in Ford’s acclaimed 1.0 EcoBoost petrol engine; smart technology like keyless entry and keyless-go and Ford’s applauded SYNC in-car connectivity system for mobile phones and music devices.
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